Routeco

Routeco is a leading distributor and solutions provider in industrial automation. While its reputation in the sector was strong, its social media presence had been heavily product-led, limiting its ability to engage audiences in meaningful ways. Routeco recognised the opportunity to grow its influence online by establishing a stronger brand voice and positioning itself as a thought leader.

We partnered with Routeco to develop a comprehensive social strategy designed to go beyond simple promotion. Our approach began with an in-depth workshop, where we worked closely with the team to gather insights into their audience, identify content themes, and define the balance between people, product, and thought leadership.

The result was a set of clear content pillars – the foundation for a new voice that was consistent, engaging, and distinctive. To ensure long-term success, we established a structured process for content creation, producing monthly assets that allowed Routeco to maintain momentum across its channels.

This marked a step-change in Routeco’s digital presence, transforming its social channels into platforms that not only showcased its products, but also highlighted its expertise, its people, and its role as a trusted thought leader in industrial automation.