Polypipe
We shaped a distinctive brand language that helped Polypipe Civils & Green Urbanisation stand out with confidence.
Polypipe Civils & Green Urbanisation approached us with a tricky challenge. In a crowded and highly technical market, they needed an identity that felt unmistakably theirs. Something that would signal a fresh chapter for the business and help them move forward with confidence.
But we knew we weren’t starting from scratch. Polypipe is an established brand with real equity and solid foundations. We built on these and crafted a distinctive new look inspired by the iconic ‘P’ within their logo.
This became the creative springboard for a new graphic language that brought cohesion and clarity to every touchpoint. A look that was recognisably Polypipe, but sharper and more distinctive - giving the brand true power and purpose.
The final identity was easy to apply across materials, flexible enough to grow with the business, and bold enough to cut through the competition.
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