We're proud to share that two of our campaigns have made the shortlist for Best Big Budget Campaign at the Construction Marketing Awards 2026. Seeing both Vaillant for Life and Legrand: Powered by Specialists recognised in the same category is a big moment for the team, and a real reflection of the partnerships we've built with both clients.
The CMAs celebrate the best marketing across construction and the built environment, so it's especially rewarding to see two pieces of work for technical brands recognised side by side.
We're proud to share that two of our campaigns have made the shortlist for Best Big Budget Campaign at the Construction Marketing Awards 2026.
Vaillant for Life
Vaillant's relationship with installers goes far beyond just product back-up. It stands by them at every point in their careers, from training and development through to growing a business of their own. That long-term support was the insight behind Vaillant for Life.
In the heating industry, the installer is the decision-maker, not the homeowner. Our research with installers across the UK showed that the trade has little time for glossy, actor-led advertising. What they trust is each other.
So rather than telling installers that Vaillant supports them, we let installers prove it themselves. Vaillant for Life is built around the unscripted stories of real heating engineers, like Ben Clarke of CL Plumbing & Heating, sharing the milestones and setbacks that come with running a business in the trade.
From a single filming window, we created a content library that has rolled out across YouTube, social media, email, print, point of sale and vehicle livery. The campaign finished 79% ahead of target, and the #vaillantforlife hashtag was picked up organically by installers and Vaillant's own people.
Legrand: Powered by Specialists
Legrand's engineering sits behind some of the UK's most demanding environments, from hospital wards to the rail network. The challenge was making that breadth visible when sector-by-sector messaging tended to split the story apart.
Our answer was a single CGI world: a multi-floored building where every room represents a different sector and the Legrand products working within it. That world became the launch film and an interactive microsite. We then took it off screen entirely, commissioning a physical 3D model for exhibitions and Legrand's Experience Centre, where it has become a regular backdrop for industry interviews.
On LinkedIn, the film achieved a 58.79% view rate, more than double the industry benchmark.
Fingers crossed
Winners will be announced at the CMA gala dinner on Thursday 19th November. Whatever the outcome, we're grateful to the teams at Vaillant and Legrand for trusting us with work like this, and we'll be keeping our fingers crossed for the night.
