Legrand

Global electrical specialist Legrand asked us to tackle a fundamental perception challenge. While the company is a leader across multiple markets, with extensive manufacturing in the UK and a wide portfolio of well-known brands, customers often only saw a fragment of the picture. Most associated Legrand with the products they used directly, missing the scale and diversity of the wider business.

We started with a hero visual big enough to hold the whole story. Our idea was a CGI environment that gathered Legrand's diverse sectors into one place: a multi-floored building where each room represented a different sector and product offering, showing how deeply the brand's expertise runs through every space.

We translated this into a film blending CGI with live action, inviting audiences to explore the detail behind each sector. This hero graphic gave Legrand a hero visual they could roll out across all their social, digital and print channels.

We extended it into interactive digital experiences, letting users navigate into the individual environments. This was rolled out across its own microsite as well as a touch-screen tool at events that showcased products while doubling as a home for in-depth product and CPD material.

Then we developed a life-size 3D model of the hero environment, built for live events and Legrand's Experience Centre, turning the hero concepts into something people could physically explore.

The campaign film drew over 126k views on LinkedIn alongside strong reach and engagement across YouTube with over 356k views. The 3D model and interactive microsite has also helped the brand reach a much wider audience opening new conversations and opportunities.