The heat pump market has reached a turning point. Technologyis advancing rapidly, installers are looking for new opportunities to growtheir businesses and expectations of performance have never been higher.
OF A KIND launches a new era for heat pump technology.
That was the insight behind OF A KIND's launch campaign for Vaillant's next generation aroTHERM heat pump range.
Developed through in-depth installer and market research, the campaign was built around the strategic platform The Turning Point inPerformance. It positions the arrival of the aroTHERM range asa significant moment for the industry. A new direction that delivers higher performance, quieter operation, easier installation and greater opportunities for installers.
The campaign also builds on Vaillant's long-standing Vaillant for Life promise. By introducing innovations that make installers' lives easier while providing exceptional support and reliability, the new aroTHERM range reinforces Vaillant's commitment to standing by installers for the long term.
We’ve brought the platform to life through striking CGI and a distinctive visual language that dramatises the product's precision engineering, while communicating its many benefits.
Rolled out across advertising, social media, print, exhibitions and launch collateral, the campaigns position aroTHERM as the next evolution in heat pump performance - and a defining moment in the future of low-carbon heating.
