OF A KIND has developed a new campaign platform forLegrand, helping the global specialist in electrical and digital infrastructurecommunicate the breadth of its expertise through a single, compelling idea.
OF A KIND has developed a new campaign platform forLegrand, helping the global specialist in electrical and digital infrastructurecommunicate the breadth of its expertise through a single, compelling idea.
Working across sectors including healthcare, rail, office and industrial environments, Legrand needed a way to showcase a diverse portfolio without overwhelming audiences or diluting its message.
The answer was a unifying creative platform built around one central visual concept.
We created a hero CGI environment that brings multiple sectors together within a single, connected world - allowing audiences to see the scale of Legrand's expertise while exploring the details behind each specialism.
The visual became the centrepiece of an integrated campaign, combining CGI with live action to create an engaging brand film that simplifies complexity without losing technical credibility.
The idea was extended across interactive digital experiences, enabling users to navigate each space. Plus, a life-size 3D model brought the campaign into Legrand's Experience Centre and industry events, creating an immersive way for customers to engage with the brand.
Overall, the new Legrand creative generated over 504,000 social views, increased microsite traffic and became a strong focal point for conversations at live events.
Kelly Fisher, Marketing Communications Manager at Legrand UK & Ireland;
“The Powered by Specialists campaign has been a real success for us. What’s stood out most is the level of engagement, it’s reached exactly the audience we wanted, with some big industry names actively engaging with the work. Its cross-platform approach has given our customers a much richer understanding of the breadth of our offer."
