OF A KIND and Vaillant shortlisted at the Midlands Marketing Awards

The Midlands Marketing Awards celebrate the verybest marketing talent, campaigns and creativity across the region, recognisingagencies and brands that are pushing standards forward and deliveringoutstanding work. The awards bring together marketers, creatives and businessleaders from across the Midlands to showcase the innovation and impact comingout of the region.

The nomination recognises the success of Vaillantfor Life, a new B2B brand platform developed by OF A KIND to help Vaillantstrengthen its relationship with its installer community. Launched in 2024, thecampaign marked a shift away from traditional product led messaging, insteadfocusing on the real lives, ambitions and journeys of installers, and the role Vaillantplays in supporting their long term success.

Built around authentic installer stories, thecampaign brought together film, photography, CGI environments, digital andtrade media to create a distinctive and emotionally engaging platform. Bycelebrating the people behind the trade and their personal and professionalmilestones, Vaillant for Life positioned Vaillant as a long term partnerto installers, rather than simply a product supplier.

Being named a finalist alongside Vaillant at theMidlands Marketing Awards is a proud moment for OF A KIND and reflects thestrength of the partnership between agency and client. It was also a greatopportunity to celebrate some of the best marketing work being produced acrossthe region.

OF A KIND would like to thank Vaillant and theorganisers of the Midlands Marketing Awards for a fantastic evening, andeveryone involved in bringing such a strong showcase of Midlands creativitytogether.