OF A KIND has developed a new brand positioning forMayflex, helping the infrastructure, networking and security distributor stand outin a market where it’s often hard to see the difference between competitors.
OF A KIND has developed a new brand positioning forMayflex, helping the infrastructure, networking and security distributor stand outin a market where it’s often hard to see the difference between competitors.
Through workshops and a review of existing communications, we explored how the business was seen by customers - and compared that to the experience of those working with the brand every day. While Mayflex was known as a trusted distributor, the research revealed a much greater strength: the expertise, responsiveness and support Mayflex provides long after the product has been delivered.
This insight became the foundation for a new strategic positioning: Driven to deliver more.
Prsenting Mayflex as a proactive partner rather than just a supplier, this captures the company's culture of continuous improvement and its commitment to helping customers succeed.
To bring the positioning to life, we developed a flexible creative approach across digital, social media and email, using Mayflex's existing '+' brand device as a visual expression of added value. Combined with clear, customer-focused messaging, the campaign creates a strong, consistent way to communicate what makes the brand different.
