Vaillant aroTHERM
When Vaillant tasked us with a campaign for the aroTHERM heat pump range, we decided it wasn’t enough to launch new products, we had to launch a whole new era for the industry.
Through in-depth customer and market research, we set out to create a single platform that could unite multiple audiences while showcasing the products’ major step forward in innovation.
This research led us to a bold, simple positioning: The Turning Point in Performance.
This recognised a pivotal moment for the industry as a whole. Advances in technology and the introduction of the aroTHERM ranges created new opportunities for installers and specifiers, while raising expectations of what heat pumps could achieve.
Inspired by the product itself, we developed a premium creative platform using striking CGI and a distinctive visual language. This supported a comprehensive communications framework with highly targeted messaging. For installers, the focus was on simpler installation, flexibility, performance and the opportunity to grow their business. For specifiers, we emphasised technical performance, efficiency and exceptional customer support.
Together, the messaging created a single campaign platform that promoted different products and benefits, while remaining relevant to every audience.
The campaigns flexed seamlessly across advertising, social media, print, exhibitions and launch collateral – positioning the aroTHERM heat pump range as the new benchmark in technology from the market leader.
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