NOT EVERYONE LIKES YOU.

AND THAT'S GOOD.

But you should be proud of that. You don’t need everyone to like your brand. You need the right people to love it. Forget about being the loudest or the biggest and focus on being you. Standing for something and sharing it clearly, knowing exactly who you’re for – and not for. Here are a few thoughts on how you can find your kind.

Seven adults smiling together in a bright office with exposed brick walls, three seated on a blue couch and four standing behind it.

A SELF HELP GUIDE FOR SMART BRANDS. IT’S TIME TO FIND YOUR KIND.

Getting your brand noticed has never been harder. But trying to be everyone’s friend isn’t the answer. We’ve put together some straight-talking advice to help you stand out by standing for something. About being authentic and consistent, and why scary can be good.

Find out how to give the right people a reason to love your brand.

CRAFTED TO CONNECT.
BEHIND THE STORIES.
MADE WITH PURPOSE.

To bring our guide to life, we asked the big questions, uncovered a few home truths and turned some strong opinions into big-hitting creative. The result is bold thinking brought to life in glorious print - with plenty to say, and no desire to please everyone. Take a look behind our process.

YOUR KIND OF PEOPLE.

OF A KIND are brand and campaign experts who turn complex briefs into bold, intelligent communications. We get to the heart of your story and distil it into high-impact ideas that connect with the right people. Your kind.

Turning the technical to your
advantage.

We transform complex briefs into elegant, impactful creative.