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Recent News
AI, creativity and the importance of trust.
At Birmingham Design Festival, OF A KIND Creative Director Kingsley Peters joined an industry panel to discuss the growing influence of AI on the creative process.
Proud to support Birmingham Design Festival 2026.
At OF A KIND, we were delighted to support Birmingham Design Festival 2026 - celebrating the city's creative community alongside our neighbours and friends.

Kingel rebrands to OF A KIND
OF A KIND marks a new chapter for the studio with the launch of a refreshed identity and website.

AMEY Leadership Conference 2026
AMEY asked OF A KIND to help create its most visually impactful and engaging leadership conference to date.

OF A KIND and Vaillant shortlisted at the Midlands Marketing Awards
OF A KIND is proud to have been shortlisted at the MidlandsMarketing Awards 2025 for Best B2B Creativity for its work withVaillant on the launch of the Vaillant for Life campaign.
Simplifying multi-sector expertise.
OF A KIND has developed a new campaign platform forLegrand, helping the global specialist in electrical and digital infrastructurecommunicate the breadth of its expertise through a single, compelling idea.

OF A KIND launches ‘Vaillant for Life’ brand platform
OF A KIND launches ‘Vaillant for Life’ brand platform
Making an impact in a crowded market.
OF A KIND has developed a new brand positioning forMayflex, helping the infrastructure, networking and security distributor stand outin a market where it’s often hard to see the difference between competitors.

Relaunching an industry-defining boiler
Vaillant refined and updated the boiler to reflect the evolving needs of customers, and they tasked us with looking at how to creatively engage the UK network of installers and industry experts.

Design Talent of The Future
22-year-old Yasmina Frej came to us for a month internship recently. She has just completed her degree in Graphic Communication at Birmingham City University (BCU), where Kingsley – our founder – is a guest lecturer.
Turning the technical to youradvantage.
We transform complex briefs into elegant, impactful creative.